Projects & Workflow

Production hierarchy

Every project follows a clear structure: Project → Story → Scene → Shot → Asset. This mirrors the pipeline used by professional studios, keeping your work organized from initial concept to final delivery.

• Project — The top-level container. A project represents a complete production (a short film, an ad campaign, a game asset library, etc.).
• Story — A narrative arc within your project. A project can have multiple stories for different episodes, chapters, or campaign variations.
• Scene — A single scene within a story. Scenes group shots that share a location, time, or narrative beat.
• Shot — An individual shot within a scene. Each shot can hold multiple asset versions — generate, compare, and approve the best take.
• Asset — A generated or uploaded file (image, video, audio, 3D, avatar) attached to a shot. Assets are versioned automatically.

Creating a project

From the dashboard, click “New Project” and give it a name and description. Projects move through five production stages:

1. Development — Brainstorming, concept development, and initial research.
2. Pre-production — Script writing, scene planning, shot lists, and asset design.
3. Production — Active asset generation, iteration, and refinement.
4. Post-production — Final polish, review, and approval of all assets.
5. Complete — Project finished and archived.

You can advance the project stage at any time from the project settings. Stages help you and your team track where the production stands at a glance.

Concepts & the AI assistant

Before generating assets, use the concept workspace to develop your creative vision with the help of the AI assistant:

• Concept briefs — Describe a rough idea and the AI assistant helps you refine it into a structured creative brief with visual direction, tone, and reference notes.
• Story writing — Develop narratives, scripts, dialogue, and lyrics with AI-assisted writing.
• Scene breakdowns — Automatically break a story into individual scenes with descriptions, mood notes, and suggested shot lists.
• Shot planning — For each scene, generate detailed shot descriptions that can be used directly as generation prompts.

Concepts are saved alongside your project so you always have a record of the creative decisions that led to your final assets.

Stories, scenes & shots

Inside a project, build out your narrative hierarchy:

• Add a story — Create one or more stories to outline your narrative arcs. Each story can have its own synopsis, script, and scene list.
• Break into scenes — Divide each story into scenes. A scene groups all the shots that share a location, time of day, or narrative beat.
• Plan your shots — Within each scene, create individual shots. Each shot has a description, camera angle notes, and a place to attach generated assets.

This hierarchy is optional — for simple projects, you can skip straight to generating assets. But for larger productions, it keeps everything organized and makes it easy to track progress across dozens of assets.

Asset versioning

Every generated asset is automatically versioned with a unique ID following professional studio naming conventions:

IMG-20260203-a3f8-001_v001.png

The ID encodes the asset type, date, project reference, sequence number, and version. When you regenerate or edit an asset, the version number increments automatically. You can:

• Compare versions side by side to evaluate quality.
• Promote any version to the active/approved version.
• Track the full generation history of each shot.
• Download any version at any time — nothing is overwritten.

Review & approval

Shots follow a status flow that tracks their readiness:

1. Empty — No assets generated yet.
2. WIP — Assets generated, still iterating.
3. Review — Ready for review by the project owner or team lead.
4. Ready — Approved and locked for delivery.

Individual assets also have a status: Draft (default) or Approved. Only approved image frames can be used as input for video generation — this quality gate ensures you only invest video credits in frames you're satisfied with.

Downloading & exporting

Every asset can be downloaded in its original format and resolution. From the asset detail view or the project asset list, click the download button to save the file locally. Supported export formats:

• Images — PNG, JPG
• Video — MP4
• Audio & Music — MP3, WAV
• 3D — GLB, OBJ

Frequently asked questions